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What Leprechauns tell you at night in ICU: Talking with Bruce Eccles

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Since 1984, Bruce Eccles has Eccles Auto Service in Dundas, Ontario, Canada. He's been my mechanic for better than 20 years.

Since 1984, Bruce Eccles has Eccles Auto Service in Dundas, Ontario, Canada. He's been my mechanic for better than 20 years.

By Mike Ulmer, Owner, Radio U

Bruce Eccles owns Eccles Auto Service, a string of garages in Dundas, Ontario, Canada.

He is a fabulous businessman, a great family guy and my mechanic for better than 20 years.

Since 1984,  Eccles Auto Service has delivered great work at a great price.

Fuelled by an encounter with an unscrupulous mechanic, Bruce built his business around one word: trust.

Bruce's life changed profoundly on October 7, 2010, when a driver pulled out of his driveway a few feet in front of Bruce's motorcycle.

Bruce was going about 40 KMH when he smashed into the side of the car. He was flung off the car windshield and headfirst onto the road.

The impact broke his  neck but miraculously, after three months in hospital and five operations, Bruce walks easily and talks even more easily. One of the most vivid memories of his stay in intensive care were visits from Leprechauns, the by-products of his morphine drip.

In mythology, the Leprechaun grants three wishes. Bruce lived and regained the ability to walk. This podcast takes a look at the third wish.

Bruce found the team he had in place operated his garages superbly. He was now free to enjoy his life, his work, and his family in new measures.

This feature is brought to you by Radio U

At Radio U, we exist to help you find your voice. Bruce's podcast is what we call The Why Podcast. It gives Bruce's incredible backstory.

Let us show you how podcasting can supercharge your marketing, define you as an industry expert and make you the coolest parent on your block.

Radio U will interview you for your Why podcast and then create a custom content plan and schedule to bring your evolving message to friends, family, clients, prospects and business contacts. You decide how long your podcast will be...maybe it's 10 minutes, maybe it's 30 minutes or even an hour.

You can talk about the latest industry trends or tell stories that reinforce your values to an audience of new fans, funnel your listeners back to your website and use your existing e-mail list to reach even more people. It really is like having your own radio station. Creating content is easy. We interview you.

Let's talk about it. Today, more than ever, you need to be heard.





Music notes:

Our theme, Demand, is performed by Kristan Graves.

Knew a Guy by Kevin MacLeod is licensed under a Creative Commons Attribution license (



Jumpin Boogie Woogie by Audionautix is licensed under a Creative Commons Attribution license (

About the author, Mike

Ok, I really don't look like the top part of a keyhole.
When you meet me in person, I am quite a bit thinner but, to be fair, the hairline is about right.
I run two businesses to help you find your voice, Ulmer Advanced Content and Radio U.

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